Top 5 Reference Apps on iOS in New Zealand: Q2 2023 Performance

Throughout the second quarter of 2023, the top 5 reference apps on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active user engagement. Here's a closer look at how these apps fared:

Ancestry: Family History & DNA saw a steady increase in weekly revenue, peaking at approximately $1.5K in the week of June 19. Weekly downloads fluctuated, with a high of 369 in the week of April 24, and ending the quarter at 243. Active users showed a slight increase, reaching 986 in late April and remaining stable around 870 by the end of June.

MyHeritage: Family Tree & DNA experienced notable revenue spikes, particularly in mid-April with $1K and in late June with $823. Downloads increased to 162 in late May, but dropped to 94 by the end of June. Active users peaked at 499 in late April but saw a decline to 369 by the end of the quarter.

Hallow: Prayer & Meditation exhibited variable revenue, with a significant peak of $1K in early April and fluctuations thereafter, ending at $172 in late June. Downloads reached a high of 207 in early April but declined to 81 by the end of June. Active users remained relatively stable, peaking at 561 in early April and ending the quarter at 528.

FancyNovel-eBooks&Webstories had inconsistent revenue, with a peak of $744 in mid-April but a significant drop to $7 by late May, recovering slightly to $145 by mid-June. Downloads were minimal, with no new downloads recorded from early May onwards.

Night Sky showed a steady performance in weekly revenue, peaking at $615 in early May and maintaining around $200 by the end of June. Downloads were stable, with a high of 352 in late May and ending at 286. Active users peaked at 793 in late May and were stable around 739 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.